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While you wait for your checklist to arrive via email, I wanted to add some BONUS content. This material will save you from a costly mistake that most amateur designers make.
Bonus Logo Secret
Guess What?
Some logos are more expensive than others.
It's true.
But before I dive into the bonus content....
I have a special offer for you at the end of this bonus secret. So, stick with me because I'm about to save you time, money, and a huge embarrassment.
OK, onward...
A good professional designer always considers where you plan to use your logo.
- Is it going to be printed on a business card?
- Screen printed onto give away items?
- Embroidered on a shirt?
Why does this matter? Because different mediums require different formats. Some formats are more expensive than others.
Because different mediums require different formats, AND some formats are more expensive than others.
So, let's take a look at the two design examples to avoid.
Mistake #1
Logos with multiple colors are more expensive to print, stitch, and screen.
Let me give you a real-life example...
Meet Blü Cow
This logo belongs to a restaurant client of mine. The logo worked great on all of her digital material, like her website. But when she wanted to put her 7-color logo on beer steins it was going to be thousands of dollars more. Yikes!
Her solution...
She had to hire a designer to convert it into 3 colors. It still cost her more, but it was less expensive than printing 7 colors.
Mistake #2
Avoid gradients
Gradient: A gradient is where one color fades into another color.
The image on the right looks amazing, but it's not easy to print, stitch, or screen.
If you screenprint a gradient it will come out looking like the one on the right. Can you see that it's pixelated? Yuck!
The Solution
There are two easy solutions
1. Don't use multiple colors or gradients in your logo.
2. If you must, create an additional solid color version.
The second option costs a little bit more of your time, but you'll be happy your logo is consistent, printable and reflect your level of professionalism.
Now, I promised you a special offer. Here it is...
Free Rescue Logo Audit
Only available for a limited time.
Still stuck?
Call and you will talk directly to me for a personalized logo consult.
I'm going to break all of the rules in my industry to help you create a professional and functional logo for your business, without the costly mistakes.
Call Now!
720-772-1JMG (1564)

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