Top 5 Reasons Why Your Website Fails

5 Mind-blowing tips that turn prospects into red-hot patrons

Stop driving traffic to your website! If you are spending time or money on SEO, advertising, or partnerships stop right now! Why? Because 74% of all websites fail, and there is a good chance yours is one of them.

Driving prospective clients to a website designed like a spaghetti strainer is not going to build your coaching empire. Follow the tips below, and increase the likelihood that your prospects will convert into paying clients. Here’s a sizzling-hot checklist to supercharge a flow of clients, capable of paying-off your mortgage.

01 - How to become irresistible to your ideal client

Wouldn’t you like a slew of clients that can’t live without you? Then before you hire a designer or push one pixel yourself, study your ideal client. Get to know their deepest fears, their agonizing pains, and their most sacred dreams. Know your client so well that you seem like their long-lost twin.

Understanding your prospect at their deepest level makes you irresistible. Here's a short list of things you want to know:

Find out what they Google to solve a problem?
Who or what do they turn to for help or support?
What do they read?
What do they do on the weekends?

Where can you track down these golden nuggets of information?

Start by initiating a get-to-know you conversation with a current client or someone you identify as a client you’d like to have.
Jump onto Facebook groups
Read the comments on a blog post
Scour the reviews on Amazon.

You’ll be surprised how forthcoming they are.

02 - How to develop a knock-out call to action

Too often I see business owners lose site of the ultimate goal of their website; to sell our services and products. And because most of us hate selling more then hell-fire, we tend to go to the other extreme and under-market ourselves.

Your website needs to have a clear, uncluttered, and compelling call to action (CTA). This tells your website visitors what you want them to do.

“Get a free consultation”
“Sign up for our service”
“Sign up for free”
“Free trail offer”

The CTA is meant to be an exchange of, at minimum, an email address for something of value related to what you sell. Don't get greedy and ask for too much information.

Anyone that clicks this button on your website is a red-hot prospect. They want what you have! Here is a good example of where to place your CTA.

03 - Give your prospect a good reason to stay in touch

Many times your prospect just isn’t ready to purchase yet. The operative word there is ‘yet’. This is why your website needs a secondary action.

The secondary action is basically saying to your website visitor, ‘hey, I still might be able to help. Let’s stay in touch’ Do you have a newsletter with smokin’-hot tips on how to make their life better? Without coming across as salesy, offer a bribe for their email address. But it has to be something very valuable to them, and because you already did your research, you know just what is valuable to them. Having their email address is a way to build a relationship with this prospect, so that when they are ready, you’ll be top of mind.

04 - Don't play hard to get, be contactable

Make yourself easy to contact. Put your phone number at the top of your site. Make the number clickable for those coming to your site via their phone. A contact page is great, and necessary, but it’s not good enough to only have one place to contact. Make sure you have a contact form on every page. The footer is a great place to put that.

Click here to get the entire client-catching checklist. All 47 points of it!

05 - Blast their socks off with compelling content

The content on your website is like the milk in the carton. You go to the store and buy a gallon of milk, not a container that just so happens to have milk in it. Your website only the container that holds your content.

So this is not the place to save money. Hire a professional writer. I’m almost sure you’re a good writer. Maybe even great, but writing for the web is different than the writing we did in school.

However, I know you. You'll want to give it a try. So let's get you headed in the right direction.

The number 1 secret website copywriters don't want you to know? Your website isn’t about you. BAM! Mind-blown? It should be. Not even your ‘about us’ page is about you. Your ‘about us’ page explains how your background and experience can solve your prospects problems.

Here are a few more content tips:

The text needs to be peppered with more ‘You’ than ‘I’.
The copywriting needs to be consumable. Use bullets, larger fonts sizes, and short paragraphs to make it easier for your readers to digest.
Don’t forget to use headings and sub-headings.
Most of all sprinkle in your keywords so your dream clients can find you on Google.

Takeaways

Lesson 1: Research and study your ideal client so you know them like your twin.

Lesson 2: Use a compelling CTA.

Lesson 3: Give prospects who aren’t ready to buy a way to stay in touch with you.

Lesson 4: Make it easy for visitors to contact you. Add a contact form to your footer.

Lesson 5: Hire a professional writer. It’ll be worth every dime. If you don’t, use ‘You’ more than ‘I’, design the text so it’s easy to consume, and use keywords throughout.

If you're ready for more mind-blowing tips like these 5, then download my 47-Point Homepage Checklist. If you thought these 5 were good wait until you see #22.

In there you'll get tips on

How to turn your website into a money-makin' machine.
Create an endless flow of dream clients
Start generating leads as soon as next week

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8 Of The Biggest Mistakes You Make On Your DIY Logo

Examples of my process

Click to enlarge

1. Too busy.

Test to see if your logo is too busy: make your logo itsy-bitsy. About the size of a stamp. Can you still clearly recognize all parts of the logo? Including the words? If it seems hard to create a simple logo, it is.

2. Too many colors.

Test to see if you have too many colors: convert your logo into black and white. Does your design still work? The black and white test is also useful for keeping your design simple.

3. The font is not legible.

Under no circumstances use Comic Sans or Papyrus...just don't! To test your font, do the itsy-bitsy test. For font inspiration, check out DaFont http://www.dafont.com/. Free fonts!

4. Avoid gradients.

This one is controversial. Some designers love it; some don't. I'm in the "don't" camp. By gradients I mean, colors that fade from black to white, or yellow to orange. Logos that fade from one color to the next is more expensive to print, look bad in a .png file, and are dated...Hello? The 90's are calling, and they want their graded logo back.

5. Wrong format.

Create your logo in a vector file. A vector file is one that can scale really really large or really really small and NOT lose clarity. To test if your logo is in a vector file, enlarge your logo as big as you can. If it looks the same, you're good. If it's pixelated, it's not a vector. Vector files are usually: .ai, .eps, .pdf. I use Adobe Illustrator to make logos, but it's pricey. Use Inkscape https://inkscape.org/en/ it's free!

6. You ask the wrong people what they think of your design.

You can ask your Mom...if you are trying to sign your mom as a client. You can ask your coaching colleagues...if you are trying to sign them as a customer. Ask a professional designer, then ask your ideal client. The pro can direct you in design principles, and your idea customer can interpret your message.

7. Limiting your creative process narrows your options.

Use images, paintings, sculpture, people, shapes, color for inspiration. Avoid looking at other logos for motivation. PROTIP: Create 5 DIFFERENT logos, get feedback on those (see #6). Then, pick the top 2 and create variations of just those 2. Variations include, color, scale, different fonts, etc. PS Your logo does NOT have to be accompanied by an icon.

8. Create a style guide.

Keep your logo consistent. Establish exactly what color are you using, how much space between the letters or icon, what color background should your logo be on. Include the Hexadecimal, RGB, CMYK, and Pantone colors in your style guide.