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This diagram visually showed the IAC board members how their website, CRM, and testing application were not talking to each other. Changes to each of these databases required the IAC to pay someone to manually enter the data into all three systems. This became expensive, time-consuming, and not consistent.
We used this exact diagram to visually explain the system we proposed. Our clients are brilliant coaches, but describing the technology behind our proposal was overwhelming. By offering visuals we were able to share our ideas so the IAC could make an informed decision.